The first camera shot in the film is a close up of an American flag waving in the wind, we then have a voice over of our character directly addressing American people. We therefore can assume that this film is aimed at Americans but cannot say what the age group is. However, due to the fact that we hear a young, American, teenage voice, we can assume that this film is aimed at teenagers.
There is a medium shot which moves around in such form that we assume that we are seeing this angle of view from a persons perspective. This is affective because it gets the audience drawn into the film as they are being made to feel as if it is them in the film, who have just been eaten by a zombie.
There is then the use of a close up, to show the make up that the actor has on their face to make the audience believe that zombies are actually real. This can also shock the audience and can show us that the film, is meant to be a horror. A close up is also used to identify things, so by showing the zombies face, we know that when we see a zombie in the distance, they have similar facial features.
There is then a birds eye view. The effect of using this shot type, is that it allows the film to emphasise on how wide the zombie problem is and by showing a large area from above, the audience get that affect. It also pans outwards. By doing this, it shows how the disease was concentrated / began in one area and now it has spread.
There are several panning shots which follow the camera, especially as there is several running scenes and by having the camera panning, the audience follows this chase between zombie and human.
The clothes that the characters (Zombies) are wearing in the opening scene ranges from people in business wear so we would stereotypically assume that they are from the middle class. We also see people wearing very casual clothes. By having this variety of people wearing a variety of clothing, it emphasises on the idea that the disease has spread to everyone. It also allows the audience again to relate to the film if they can relate to what some of the people are wearing, it makes it more realistic.
The setting is in America, near a well-known area. By including this in the first two minutes of the film, the audience therefore assume that the other settings that the film is filmed in is in this sort of area. It also allows the audience to relate to the film as they know the area and makes the film more realistic and believable and so therefore gets the audience more involved within the film.






